Ignito

Ignito

Share this post

Ignito
Ignito
[System Design Tech Case Study Pulse #35] 7 Trillion Messages Daily : Magic Behind LinkedIn Architecture and How It Actually Works
Ignito

[System Design Tech Case Study Pulse #35] 7 Trillion Messages Daily : Magic Behind LinkedIn Architecture and How It Actually Works

With detailed explanation and flow chart....

Naina Chaturvedi's avatar
Naina Chaturvedi
Nov 30, 2024
∙ Paid
3

Share this post

Ignito
Ignito
[System Design Tech Case Study Pulse #35] 7 Trillion Messages Daily : Magic Behind LinkedIn Architecture and How It Actually Works
2
Share

Hi All,

LinkedIn's data infrastructure, centered around Apache Kafka, plays a crucial role in processing over 7 trillion messages daily. This feat allows LinkedIn to handle the massive data flow generated by its 740+ million members, powering real-time features, analytics, and data-driven decision making across the platform

Let's dive deep into how LinkedIn engineered this system, exploring the key architectural decisions, scaling strategies, and optimizations that enable efficient processing of this enormous volume of messages.

Learn how to Design Facebook Newsfeed


System Overview 

Before we delve into LinkedIn's Kafka-based data pipeline architecture, let's look at some key metrics that highlight the scale of its operations:

- Active members: 740+ million

- Daily messages processed: 7 trillion+

- Kafka clusters: 100+

- Kafka brokers: 4000+

- Daily data volume: Multiple petabytes

- Message latency target: < 10ms for 99.9% of messages

- Availability: 99.99%+

- Peak throughput: Millions of messages per second

- Data retention period: Configurable, typically 7 days to several months

- Supported data types: User activities, connection events, content updates, metrics, logs

- Kafka consumers: Hundreds of microservices and data processing systems


How Real World Scalable Systems are Build — 200+ System Design Case Studies:

System Design Den : Must Know System Design Case Studies

[System Design Tech Case Study Pulse #26] Processing 2 Billion Daily Queries : How Facebook Graph Search Actually Works

[System Design Case Study #27] 3 Billion Daily Users : How Youtube Actually Scales

[System Design Tech Case Study Pulse #26] 1.5 Billion Swipes per Day : How Tinder Matching Actually Works

[System Design Tech Case Study Pulse #25] 500+ Million Users Daily : How Instagram Stories Actually Work

[System Design Tech Case Study Pulse #24] 2.9 Billion Daily Active Users : How Facebook News Feed Algorithm Actually Works

[System Design Tech Case Study Pulse #22] 20 Billion Messages Daily: How Facebook Messenger Actually Works

[System Design Tech Case Study Pulse #21] 8+ Billion Daily Views: How Facebook's Live Video Ranking Algorithm Works

[System Design Tech Case Study Pulse #17] How Discord's Real-Time Chat Scales to 200+ Million Users

[System Design Tech Case Study Pulse #15] 80 Million Photos Daily : How Instagram Achieves Real Time Photo Sharing

[System Design Tech Case Study Pulse #20] Serving 1 Trillion Edges in Social Graph with 1ms Read Times : How Facebook TAO works

[System Design Tech Case Study Pulse #2] How Lyft Handles 2x Traffic Spikes during Peak Hours with Auto scaling Infrastructure..


How Linkedin Acrchitecture works (Behind the Tech ) —

1. Data Generation:

- A user interacts with LinkedIn's platform (e.g., viewing a profile, liking a post).

- Frontend Services capture these interactions and prepare them for ingestion.

2. Data Ingestion:

- Kafka Producers serialize the data using Avro schemas from the Schema Registry.

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Naina
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share